We are told, "If you build it, they will come.” 

But it doesn’t always work that way for us small business owners.  We work extremely hard, but finding customers can be challenging, and making sales can be even more difficult.  This is why the most important thing we can do as business owners is to make sure we have a steady flow of customers who purchase from us time and time again.  We need buyers.  Buyers generate our revenue and are the lifeblood of our businesses.  When we view our business through the buyer's lens, we align with what buyers want.  We can make their journey of purchasing from us easy and smooth, leading to increased sales and business growth. 

Buyers are the most important thing to a small business, which is why we need to have a buyer-centric small business.

The Buyer-Centric Small Business offers a framework for small business owners to shift their focus back on the buyer so they can get unstuck and grow their business into the profit-making machine they always dreamed it could be.  Author Adam Witmer explores what it looks like to have a company that is focused on one thing: the needs of the buyer.  This is done by understanding how a buyer experiences our small business and then by developing a clear path - the buyer journey map - to help buyers seamlessly move from one stage of their purchasing journey to the next. Being a consultant and entrepreneur himself, Adam shares real-life examples, provides motivation to focus on the buyer, and leaves readers with practical applications on how to create a buyer-centric small business.